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Writing So Your Readers Understand

Webster's Dictionary employs language experts who follow newly coined words to see if they are candidates for updated versions of the dictionary. Many of these words come from industry and computer techies. Researchers look at each new bit of "jargon" and decide if it is here to stay or just a passing trend.

Rescue missions and other nonprofit organizations that deal with drug abuse, homelessness, etc., have picked up the habit of using the latest trendy word or forcing readers to plow through "insider language."

At other times, writers indulge in using more complex words and phrases when the simple stuff will do just fine.

For instance:

Use has become utilize
Talk has become dialogue
Do or help has become facilitate
Christ-centered has become faith-based

Remember you are trying to communicate to donors. Stick to words and phrases that make sense the first time the donor reads them. Your donors may not be up on the latest development terminology or addiction recovery lingo.

Read through communications to your donors and see if you are guilty of using Rescue Mission semantics, overused and cliche words (remember empower?), and trendy lingo.

If you must introduce a new word, EXPLAIN IT! For instance, if your mission introduces an "occupational therapy program," provide a glossary of terms you plan to use regularly.

Finally, don't require your readers to wade through spiritual language in every paragraph. Many of your donors are not Christians. Others may not share the writer's particular doctrinal views. Communicate your Mission's priority to share the Gospel, use Scripture, and quote your guests and employees about their experiences with the Lord, but avoid preaching to your readers.

Reading your newsletters, brochures, letters and other literature should be a pleasant and informative experience. Get back to plain English and clear communication. Your readers will appreciate it!

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